The Cricket Impact Group are making waves for Cricket in North America
AMHC, a creative agency that specialises in advisory services, event management and multimedia announced the launch of their new project Cricket Impact Group in February 2025.
The Cricket Impact Group is a “natural extension of AMHC’s expertise and vision, designed to convene industry leaders and enthusiasts, foster collaborations, and create opportunities that drive the growth and influence of cricket across North America and the Caribbean”.
Looking ahead to what the CIG have planned, they have two massive events for fans of cricket in North America to sink their teeth into. Firstly, on the 5th/6th of September the CIG will be hosting Beach Cricket Blast on Carlisle Bay of Barbados. It will be a weekend full of action that will host a cricket tournament on the beach, alongside other activities such as a VIP hospitality lounge, meet and greet sessions with former players and interactive cricket challenges for spectators.
Another event that we’re really excited about at LPC is the Cricket Impact Summit & Expo, happening over October 22nd to the 24th, in the Bay Area, CA. Looking to capitalise on the recent surge of interest and investment in the USA, the Cricket Impact Summit will be a platform for people and organisations that have been growing cricket in North America since the beginning, and will be ready to contribute to it’s next bout of success.
At the summit there will be a range of guest speakers at the event, including our very own Liam Plunkett but also:
- Johnny Grave - CEO of MLC
- Adam Hall - CEO of AHMC
- Wasim Akram - Pakistani Cricket Legend
- Ebony Rainford-Brent MBE - World Cup Winner - Host of the Event
- Roberta Moretti Avery - President of Brazil Cricket
- Dr. Omar S.Khokhar MD - Founder of SportsNection
- Pete Russell - CEO of CPL
- And more!
The summit will bring together global leaders in cricket to explore how they can shape the sport’s evolution, impact and future. Attendees can take part in breakout sessions led by industry experts, focusing on key areas such as development, diversity and sponsorship. Alongside this, the expo will feature the latest innovations in cricket technology, equipment and services, providing brands with a platform to showcase products that drive the game forward and enhance fan engagement.
To feature such an interesting and experienced panel within the world of cricket, the Cricket Impact Summit will be an event that you do not want to miss! Be sure to keep an eye out on social media during the event for exclusive clips and interviews from the guest speakers!
